We Build Tools for
Personal Freedom

GetSmokeFree was born from a simple belief: Addiction isn't a moral failure, it's a pattern that can be rewritten.

Mark IMG

Mark Zabarsky

Co-Founder & Product Lead

Mark combines a background in behavioral psychology with product design. Passionate about using technology to decode human habits and empower individuals to reclaim their agency.

Itshak IMG

Itshak Zabarsky

Co-Founder & Technology Lead

Itshak drives the technical vision, ensuring our AI architecture is secure, responsive, and effective. He focuses on building systems that fade into the background so users can focus on their journey.

Our Core Beliefs

Evidence Over Hype

We don't sell magic pills. We build tools rooted in proven behavioral science and neuroplasticity.

Compassion First